🚀 Sell Yourself First
This session is all about sales - specifically, the Upwork ROI problem and how to consistently turn your meetings into closed deals. The first truth: The very first person you need to sell is yourself.
1. Sell Yourself First
If you're not 100% convinced you're the best person for the job, you'll never hit your true potential. It's not just about believing in your product, service, and company - it's about believing in you.
2. Sales = Transfer of Belief
The prospect has a goal. You believe you have the solution. Your job is to transfer that belief to them until they see it as clearly as you do.
Skill (1-10) x Conviction (1-100) = Closing %. Conviction matters 10x more than skill.
3. The Conviction Drop-Off
New reps start strong because their conviction is sky-high after onboarding. But over time, they get unsold. If you ever feel your belief slipping, pause, recharge, and reconnect with why your offer matters.
4. Energy Matters More Than You Think
Two ways to boost energy before a call: Video exercise right before the meeting, or physical movement like push-ups to get slightly out of breath.
Homework
- Write a note listing all the reasons you and your agency are the best fit for the project.
- Record a 30-second selfie video explaining why hiring you is a no-brainer. Watch your video later and rate your conviction 1-10.
Intro
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Content
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Outro
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