📈 Low view/reply rate?
Fix the right problem - pinpoint whether views or cover letters are failing, then run targeted A/B tests instead of blindly rewriting proposals.
Diagnosing low performance:
- Low views = profile or search ranking problem (fix: keywords, title, niche focus)
- High views, low replies = cover letter problem (fix: opening line, personalization, CTA)
- High replies, low calls = pre-qualification problem (fix: BAT filter, urgency)
- High calls, low closes = sales skills problem (fix: conviction, objection handling)
A/B testing your proposals: Change ONE variable at a time. Test your opening line for 20 bids. If reply rate improves, keep it. Then test the next variable.
Never change multiple things at once - you'll never know what worked.
Homework
- Calculate your current bid-to-view, view-to-reply, and reply-to-call rates. Identify your weakest stage.
- Write 2 versions of your opening line. Send each to 10 prospects. Compare reply rates after 1 week.
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