💼 Always Close the Deal
Always close with confidence - and keep back pocket offers ready to win no matter what. Every sales conversation should end with a clear next step, not a maybe.
The Always-Be-Closing mindset: Not in an aggressive way, but in the sense that every interaction moves the prospect closer to a decision.
Back pocket offers: Have 2-3 alternative offers ready for when the main offer doesn't land. A smaller scope, a trial project, or a phased approach can save deals that would otherwise be lost.
The close framework:
- Summarize the value you discussed
- Address the last remaining concern
- Ask for the decision directly
- Stay silent after asking
Homework
- Write your 3 back-pocket offers for your main service. Each should be smaller in scope but still valuable.
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