💼 Portfolios That Sell
A portfolio that looks polished at a glance and proves results in detail will win you more projects.
The 3-second test: A client spends 3 seconds on your portfolio before deciding to look closer or move on. Your thumbnail, title, and one-line result summary must do the selling in that window.
Portfolio case study structure:
- Client context (one sentence: who they are, what they needed)
- Your specific contribution (not the team - what YOU did)
- Measurable result (%, $, time saved - make it concrete)
- Visual proof (screenshot, mockup, live link)
What not to include:
- Projects you're not proud of (even if impressive)
- NDA-covered work without permission
- Generic stock mockups with no real client context
- More than 6-8 pieces (quality over quantity)
Homework
- Audit your current portfolio: apply the 3-second test to each piece. Cut anything that doesn't pass.
- Rewrite one portfolio description using the 4-part case study structure above.
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