🎥 Look & Sound Pro
Clients hire the freelancer who looks and sounds the most professional on calls - and it's easier to achieve than you think.
Your setup matters:
- Camera at eye level, not looking up at you
- Soft light source in front of you, never behind
- Clean or blurred background
- Good microphone - even a $30 USB mic beats built-in laptop audio
Your presence matters:
- Look into the camera, not the screen
- Dress one level above the client's expected dress code
- Have notes visible but don't read from them
- Practice your intro until it sounds natural, not rehearsed
Quick pro tip: Record a test call with yourself once a month and watch it back critically. Most people are shocked by what they see and can improve dramatically in one session.
Homework
- Set up your camera at eye level and test your lighting. Take a screenshot and compare to your current setup.
- Record a 2-minute mock introduction and watch it back. Note 3 specific things to improve.
- Upgrade one piece of your setup - lighting, audio, or background - this week.
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