👻 Clients ghost you?
Convert silent leads by running a purposeful 4-follow-up + breakup sequence - most hires answer after the early nudges fail, not before.
The ghosting reality: 70% of clients who ghost are still interested. They got busy, distracted, or overwhelmed with other proposals. Your job is to stay top of mind without being annoying.
The 4-touch follow-up sequence:
- Day 2: Value add - share one relevant insight or resource (not a reminder)
- Day 5: Check-in - one sentence, low pressure, reference their project
- Day 10: Urgency nudge - mention your availability is filling up
- Day 14: Breakup message - let them know you're moving on, leave the door open
The breakup message works: It triggers a response because it creates finality. Many clients reply to the breakup when they ignored everything else.
Homework
- Write your 4-touch follow-up sequence for ghosted leads. Save it as a template in GigRadar or your CRM.
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