🤖 Scanners That Sell
If your scanner sounds robotic, you'll never stand out - creativity beats templates.
What makes a scanner sell:
- It speaks to a pain the client feels, not a skill you have
- It sounds like it was written by a human who read the job post
- It creates curiosity without overpromising
- It ends with a natural next step, not a sales pitch
Scanner structure that converts:
- Pain acknowledgment (1 sentence)
- Relevant proof (1-2 sentences, specific result)
- Differentiator (what you do differently)
- Micro-CTA (one easy next step)
Review your scanner monthly: Job markets change. What worked 3 months ago may be losing now. Treat your scanner like a landing page - always in optimization mode.
Homework
- Rewrite your current scanner using the 4-part structure above.
- Check your scanner's reply rate over the last 30 days. If it's below your baseline, rewrite it.
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